https://www.iansimpson.ch/perspectives daily 0.75 2026-02-18 https://www.iansimpson.ch/perspectives/alexander-stubb-is-europes-marketing-genius monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/9e5b6821-35d1-462b-a362-04822e0f2106/Stubb+Munich.png Perspectives - Alexander Stubb is Europe’s Marketing Genius - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/martin-pfister-is-in-a-hurry monthly 0.5 2026-02-08 https://www.iansimpson.ch/perspectives/why-wef-will-always-be-swiss monthly 0.5 2026-01-24 https://www.iansimpson.ch/perspectives/2026-switzerlands-year-of-choice monthly 0.5 2026-01-02 https://www.iansimpson.ch/perspectives/pizza-and-swiss-politics monthly 0.5 2025-12-27 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/19597330-c4ad-4a55-9860-be46710a2ded/C2kxjwBoKSFAx1yUsCyzV-.jpg Perspectives - Pizza and (Swiss) Politics - Make it stand out Christoph Blocher’s SVP has a hard line. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/64b8a34d-858f-4717-8c22-b049c52fcebc/3F_D10s94SaB-YjeReoqPE.webp Perspectives - Pizza and (Swiss) Politics - Make it stand out SP leaders Cédric Wermutch and Mattea Meyer https://www.iansimpson.ch/perspectives/7-powers-lessons-european-leaders monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/f3e2998d-7165-48e6-ac89-4e8b9caf5d08/20241112PHT25360_original.jpg Perspectives - 7 Lessons in Power for European Leaders - Make it stand out Kaja Kallas - former Estonian prime minister and current European High Representative for Foreign and Security Policy https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/7b5f4f6f-ede3-4d66-b693-7190366078e8/france--bas-rhin--lembach--maginot-line--four-a-chaux-large-artillery-work--main-entrance-563456337-5abd8fe20e23d900363616a4.jpg Perspectives - 7 Lessons in Power for European Leaders - Make it stand out A cautionary tale - relics of the Maginot Line in France https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/4e983463-5153-4e5e-a413-f77243c8634d/20230404140028085827.webp Perspectives - 7 Lessons in Power for European Leaders - Make it stand out Pomp and circumstance - European-style… https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/962d42df-907c-42d8-a300-66e082d5ac44/finland-stubb-GettyImages-2155647439-1.webp Perspectives - 7 Lessons in Power for European Leaders - Make it stand out One European leader who “gets it” - Finland’s cosmopolitan, yet pragmatic president Alexander Stubb https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/9aaabf05-19a0-4efe-88d7-429f44e45dab/AP25061526110696.jpg Perspectives - 7 Lessons in Power for European Leaders - Make it stand out Together - for better or worse: European leaders (and not only) at Lancaster House in March 2025 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/1f44e479-f981-4da7-a9f5-cc2b9582fe94/congress-of-vienna-1814-jean-baptiste-isabey.jpg Perspectives - 7 Lessons in Power for European Leaders - Make it stand out Power restored - the Congress of Vienna under the leadership of Count von Metternich https://www.iansimpson.ch/perspectives/why-mi6-is-now-on-instagram monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/ba641f8b-6a58-4b97-8c4c-090984819e14/1328ac41-4c23-43ac-b5bf-16a3346f72f6_1600x900.jpg Perspectives - Why MI6 Is Now on Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/why-think-tanks-need-social-media monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/11625ecd-ad1b-4c85-8586-ab40ec10c71e/8cd61ce5-ccb9-49e6-9f58-71038b413910.jpg Perspectives - Why Think Tanks Need Social Media - Make it stand out A smart media man - Poland’s Foreign Minister Radoslaw Sikorski https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/5d7a835d-c5ee-4a33-9429-6fc70fdbb2ff/www-instagram-com-mi6-1021836203.webp Perspectives - Why Think Tanks Need Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/the-2-things-european-politicians-need-to-learn-about-communications monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/2c7140cc-5992-4c4a-9ff9-02d31407e674/10503992m.webp Perspectives - The 2 Things European Politicians Must Learn About Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/28614005-f1ea-4153-a598-a24819a81d34/108090379-17375482611737548258-38099502136-1080pnbcnews.jpg Perspectives - The 2 Things European Politicians Must Learn About Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/the-real-enemy-inside-of-europe monthly 0.5 2025-02-26 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/cc7b4c97-5a7f-49b6-9989-d848f84f777e/nicolas-hippert-71wxZqCDcNU-unsplash.jpg Perspectives - The (Real) Enemy Inside of Europe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/fe7c0322-4af6-43a9-b8c5-3c7a82eb6153/Red+Square.jpg Perspectives - The (Real) Enemy Inside of Europe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/why-europe-needs-a-new-metternich monthly 0.5 2025-02-17 https://www.iansimpson.ch/perspectives/how-alexander-stubb-won-wef-2025 monthly 0.5 2025-02-02 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/e45aa6d4-b997-4c84-b969-ef2bd74decb1/1737499448-973.jpg Perspectives - How Alexander Stubb Won WEF 2025 - Make it stand out Alexander Stubb with Ukranian president Volodomir Zelensky. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/469f43c5-1b6d-42bc-9f66-6b6c5410da2a/Sauli+Niinisto%CC%88+og+Alexander+Stubb_foto+Lisa+Hentunen%2C+Puolustusvoimat.jpg Perspectives - How Alexander Stubb Won WEF 2025 - Make it stand out Incoming president Alexander Stubb with his predecessor Sauli Niinistö. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/275c6654-44ed-4ee2-9044-f8a0c09b633a/108090379-17375482611737548258-38099502136-1080pnbcnews.jpg Perspectives - How Alexander Stubb Won WEF 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/495e92d2-150a-4493-91ed-02f28670fb4a/241008a-003_rdax_775x440s.jpg Perspectives - How Alexander Stubb Won WEF 2025 - Make it stand out Alexander Stubb with NATO General Secretary Mark Rutte https://www.iansimpson.ch/perspectives/looking-for-better-shortcuts monthly 0.5 2024-01-27 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/fcb2765d-45d4-451b-99c4-d353312384f9/romain-virtuel-hkhBsm12FLs-unsplash.jpg Perspectives - Why we need shortcuts (and longcuts) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/choosing-the-hard-way monthly 0.5 2023-10-15 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/68824d4f-33f1-438b-87e0-9f421788d299/v1501372400dzkzzi.jpg Perspectives - Choosing the Hard Way - Make it stand out Jeremy Irons’s John Tuld in Margin Call. https://www.iansimpson.ch/perspectives/the-unwasted-wealth-of-switzerland monthly 0.5 2023-07-16 https://www.iansimpson.ch/perspectives/the-only-two-trends-investors-really-need-to-know monthly 0.5 2023-05-29 https://www.iansimpson.ch/perspectives/the-secret-rise-of-the-micro-company monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/a4dd8a75-ea8b-4aa0-903a-3fb903d84274/yassine-khalfalli-_c70Nhh6p44-unsplash.jpg Perspectives - The (Secret) Rise of the Micro Company - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/5f1aa978-25ad-4317-b8ac-dd8b65d43440/mariia-shalabaieva-2b_bQ_eUo54-unsplash.jpg Perspectives - The (Secret) Rise of the Micro Company - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/the-next-generational-warfare-we-need monthly 0.5 2023-04-16 https://www.iansimpson.ch/perspectives/the-coming-wave-of-swiss-startups monthly 0.5 2023-03-19 https://www.iansimpson.ch/perspectives/the-name-that-steve-jobs-and-leonardo-da-vinci-have-in-common monthly 0.5 2023-02-11 https://www.iansimpson.ch/perspectives/what-chatgpt-and-burger-king-have-in-common monthly 0.5 2023-02-04 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/8ae64acd-193d-4ac4-be17-477a94d6d58d/103056436-GettyImages-489655282.jpg Perspectives - What ChatGPT and Burger King Have In Common - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/a285a11b-46f9-4685-b4ee-8597d23b240f/have+it+your+way.jpg Perspectives - What ChatGPT and Burger King Have In Common - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/what-startup-ceos-can-learn-from-michaelangelo monthly 0.5 2023-01-08 https://www.iansimpson.ch/perspectives/the-hidden-power-of-the-3-minute-meeting monthly 0.5 2022-12-03 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/71f80d8a-5eba-4556-a767-558d88512c27/LSMAIN-bracken-123120-newscom.jpg Perspectives - The (hidden) power of the 3-minute meeting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.iansimpson.ch/perspectives/the-best-time-to-innovate-is-now monthly 0.5 2022-07-25 https://www.iansimpson.ch/perspectives/how-to-understand-the-two-main-directions-of-company-growth monthly 0.5 2022-03-12 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/58b6b807-e38f-4c70-8f92-2746ef810dfc/Group+1.png Perspectives - 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5 Swiss Private Clubs for Business Leaders - Make it stand out Former Deutsche Bank and Credit Suisse CEO Josef Ackermann with Roger Kopfel at the Efficiency Club “Let’s Talk” Symposium 2024 in Zurich. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/d9a205af-2adf-479c-a105-82fa6f4d1b49/TR15_CzR-10-2000x1331.jpg Swiss Insights - 5 Swiss Private Clubs for Business Leaders - Make it stand out Klub zum Rennweg - where the menu is decidedly better than Campbell’s Soup. https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/6790d23c-ec95-4c0a-92fe-56d7c6ee9b20/6B6DC15C-1EE8-4253-AC56-F1C1428EADFE.jpg Swiss Insights - 5 Swiss Private Clubs for Business Leaders - Make it stand out The Family Roulet - hosts at Club Baur au Lac https://www.iansimpson.ch/swiss-insights/6-lesser-known-private-equity-firms-in-switzerland monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/607a9df547db6f05c2957473/b35ae98d-ae22-4a80-9787-e42dce02ff24/Photo-FEI.jpg Swiss Insights - 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