Alexander Stubb is Europe’s Marketing Genius
Finnish President Alexander Stubb has many talents. His marketing genius was on full display in Munich at the Munich Security Conference 2026.
Martin Pfister is in a Hurry
Swiss Defence Minister Martin Pfister wants to raise VAT to fund the military. It would be a quick win - but not quick enough.
Why WEF Will Always Be Swiss
Can WEF ever move beyond Switzerland? No - the World Economic Forum belongs in Davos.
2026: Switzerland’s Year of Choice(s)
Switzerland faces a year of choices in 2026. The most important choice may be something more strategic however…
Pizza and (Swiss) Politics
What can eating pizza tell us about contemporary Swiss politics? A lot, as it turns out…
7 Lessons in Power for European Leaders
Europe and its diplomats need to (re)learn the lessons of power that can keep it great - and 7 of those lessons can be found in Robert Greene’s famous work “The 48 Laws of Power.”
Why MI6 Is Now on Instagram
Britiain’s foreign spy agency is going digital. The big question is - why…exactly?
Why Think Tanks Need Social Media
Government agencies - like think tanks - have media issues. And the place it shows best is on social media. Time to change that…
The (Real) Enemy Inside of Europe
US Vice-President JD Vance claims that a lack of freedom of speech is Europe’s internal enemy. The real foe, however, is nationalism - a weapon that has been used many times before…